At INNTURE we understand the unique approach that is needed to meet the challenge of innovation. Being innovative requires a unique style in both thinking and doing; for most people and organisations this is a seismic shift from where they are now. Being open and excited about learning through failure for example, requires a complete change of mind….
We think it’s important to illustrate what we know about innovation by sharing what we have learnt through our recent engagements, so here are some insights:
The definition of Innovation is commonly misunderstood. It’s about more than just creating new products; it covers everything from new profit models to core processes and sales channels.
The perspective of innovation is very different between individuals and organisations and most need external support to get started and maintain momentum.
Funding and commercialisation is key to enabling innovation but is often overlooked.
Innovation is very difficult in isolation if the required capabilities and resources are new or difficult to build, joint ventures provide a rapid way to collaborate and build capability.
Products are generally easier to innovate than services, however the ingredients to successful innovation are common.
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